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Sites aimed primarily at women, from “mommy blogs” to makeup and fashion sites, grew 35 percent last year — faster than every other category on the Web except politics, according to comScore, an Internet traffic measurement company. (...) Although men are heavy users of the Web, they tend not to visit sites explicitly aimed at them. AOL’s Living channel for women had 16.1 million unique visitors in June, while its Asylum site, a top men’s destination online, had only 3.3 million. ComScore does not even track men’s sites as a category.
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