Thursday, February 18, 2010

Kako biti uspešan na netu


David Brewer, koji se godinama bavi treningom ljudi iz starih i novih medija (na čijoj sam obuci bila pre nekoliko godina u Sarajevu) objavio je ovih dana vodič: Becoming a global media brand in 60 minutes.
Njegovi saveti čine jednu vrlo sveobuhvatnu i zaokruženu celinu i, mada možda pokretanje celog procesa može da se završi za tih 60 minuta, održavanje svih tih on-line kanala zahteva dosta vremena. Druga opcija je da se gde god je to moguće sadržaji kopiraju sa jednog mesta na drugo što, međutim, lako može dovesti i do prezasićenosti ljudi koji vas prate. Najbolje bi bilo naći neki elegantan način između. Dakle, mislim da kod Davida ima dosta korisnih saveta, ali ja svakako ne bih primenila preduzimanje svega. Pustite ljude da se malo i pomuče da vas nađu.

U tom smislu sviđa mi se savet blogerke i spisateljice Stephanie Klein na temu kako povećati vidljivost svog bloga:

As for driving traffic to your blog, google that phrase, read what you will, go through the effort, but at a certain point, the content needs to be there, and you need to be passionate about whatever it is you’re writing. But, you know that. And it spikes and it wanes, and it doesn’t mean a whole lot of anything, really. It’s very similar to dating that way. While it’s flattering to be pursued and wooed, at the end of the day "you don’t need scores of suitors, just one, if he’s the right one." Meaning, you don’t need to end up on the cover of the New York Times Styles section /kao što ona jeste/ to be noticed. You’d be surprised how people can find you, and you’d be surprised by who’s secretly reading… and how that one studio executive can be moved to laugh, moved to cry, moved to contact you and ask you if you have representation. Who knows. So put yourself out there.

I tako, ako imate nešto zanimljivo da kažete, a još to niste počeli on-line, saveti ovih ljudi će vam možda pomoći.


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