Tuesday, December 18, 2007

Freakonomics, New York Times, Playboy, Blog: Svi zajedno

Nije li to super?
Prvo je postojala knjiga Freakonomics.
Onda su autori napravili blog, koji je, naravno, postao popularan.
Onda se taj blog preselio na sajt New York Times.
Pa je postao još popularniji.
Svaki dan imaju po 2-3 posta.
Letos su pozvali čitaoce da postave pitanja Chris Napolitanu, koji je editorial director u Playboyu o izazovima koje ovaj časopis ima u savremenom svetu (i razne druge ličnosti su na sličan način bile gosti ovog bloga). Pitanja je bilo mnogo, odgovori opširni, i tekst mi je tek sad stigao na red za čitanje.
Izdvajam ovaj deo o tom kako se Playboy snalazi u doba ovoliko prisutnog internet publishinga:

"So what to do? We know our brand is stronger than ever; we’re reaching more consumers than ever through our various media platforms. We’re aware of the changes in how and where media is consumed today, and we’re well-poised to take advantage of that. Last year we combined the publishing and online groups, and we’ve increased the overall audience for Playboy. Our goal is to continue effectively aggregating that audience for our advertising partners. Our free site has a large portion of material from the magazine, and we’re discussing ways of extending even more content online."

Srpsko izdanje Playboya se, zajedno sa određenim brojem drugih zemalja, protiv agresije interneta bori tako što web sajt nema.

1 comment:

Viktor Markovic said...

Nemaju vebsajt. A i da imaju, odakle im?
Welcome to my Netvibes feedreader page, ubr. :)